一些较早的IP作业

IP参赛作品

“渔奏歌·青” 将运河拟人化为一位生于杭州拱宸桥畔的渔家少女。设计以青瓷色为主调，通过三视图、表情包与应用延展，塑造出温婉灵动的形象。她承载着运河自隋唐以来的集体记忆，体现了流动、滋养与传承的精神内核。

“宋小星” 则以明代科学家宋应星为原型，围绕《天工开物》中的核心工艺，通过动作设定、工艺卡片与海报设计，将“工开于人，巧夺天工”的理念转化为可视化的IP语言，在历史厚度与现代感之间取得平衡。


“Yuzoge · Qing” personifies the Grand Canal as a young fisherwoman born by Gongchen Bridge in Hangzhou. Defined by a celadon color palette, the design spans three-view drawings, emoji stickers, and applications to shape a gentle and spirited character. She embodies the canal’s collective memory since the Sui and Tang dynasties, reflecting the spirit of flow, nourishment, and continuity.

“Song Xiaoxing” reimagines the Ming-dynasty scientist Song Yingxing. Drawing on the core crafts documented in Tiangong Kaiwu, the project translates the philosophy of “craft realized through people, skill rivaling nature” into a visual IP language through action poses, craft cards, and poster designs—striking a balance between historical depth and contemporary appeal.